SELL YOUR YACHT
The professional service to sell your boat
Yacht Marketing Analysis
Once entrusted with the sales mandate, Mr.Blu will conduct an in-depth marketing analysis of your vessel in order to define its positioning in the current market, determine its market value, identify all its strengths and identify any critical issues. This process is essential to create the key elements of the yacht and to carefully study the most suitable market in which to propose it, as well as the best approaches to promote it.
Detailed construction of the datasheet
Mr. Blu meticulously constructs a technical profile of the yacht, incorporating all details provided by the client. This profile includes information on ownership, certificates, and deadlines. Such a document greatly aids potential clients in navigating the yacht's specifications. Additionally, Mr. Blu's profiles feature general and technical details, along with photographs and videos accessible remotely. This compact dossier is prepared in multiple languages to cater to both national and international prospects.
Photo and video service
Il cuore nevralgico della comunicazione è la fotografia. Mr blu realizza servizi fotografici dedicati ad ogni singola imbarcazione, cogliendo dalla stessa ogni elemento topico per la sua valorizzazione. Le foto vengono fatte da professionisti con macchine digitali di grande qualità. Durante lo shooting, vengono realizzati anche video e riprese con drone. Ogni fotografia e video poi verranno rielaborati in “post produzione” al fine di poter ottenere dei materiali quanto più perfetti possibile.
Matterport 3D
Matterport is more than just a camera; it's a comprehensive ecosystem that handles all aspects of work with 3D models, including data visualization, online image management processes, and provides an interface through which users can interact with the virtual space. This allows individuals to experience a yacht even from a distance of 10,000 km and interact with the spaces as if you were physically present. Mr. Blu offers this on-demand service for yachts exceeding 20 meters in length.
Marketing Strategy
Once all the data is collected, Mr. Blu develops a sophisticated marketing plan to showcase your yacht, analyzing all potential target markets and every opportunity post-analysis of the boat's data.
Communication project
The promotion of your yacht will be carried out through a structured communication plan tailored to the yacht's characteristics and the set objectives. The communication project will be implemented through our affiliate Next, which has been operating in the market with its professionals for 34 years. Additionally, a digital plan will be developed to reach the best buyers in Italy and worldwide.
Distribution to the sales network
Over the years, Mr. Blu has built a network of clients to whom, based on their profile and potential interest, he will propose newly received yachts for sale. This type of information, strictly confidential, is highly effective as it allows for the presentation of yachts that are "off-market." This process will be further amplified through our partner associates at Florida Yachts International, one of the leading yacht brokerage firms headquartered in Miami but with satellites worldwide.
Targeted promotion
For certain yachts, it is sometimes necessary to create a specialized promotion activity tailored specifically to the individual model. Mr. Blue is capable of crafting a tailor-made promotional plan, even for unique and complex operations, designed to suit the particular requirements of each yacht.
Analysis of feedback
This phase of the sales process is highly delicate as the analysis of feedback is crucial to the project's value. Mr. Blu meticulously examines each response, engaging in one-to-one negotiations, filtering each step to prevent time wastage for yacht owners. Subsequently, he will guide the deal through the next stages.
Analysis of potential buyers
The quality of the potential buyer must be verified; only potential buyers who have concretely demonstrated their interest in the Yacht will be presented to the owners.
Visit to the yacht
Mr. Blu always accompanies potential clients on boat visits to ensure proper attention to all details and to enhance the yacht's unique features. Subsequently, if negotiations progress, he will guide the potential client through various formalities for the purchase process in accordance with the rules of our industry association, ISYBA.